The public love reading about health matters. Just open any popular magazine. But much of what they get from the media is presented in a sensational, out-of-perspective way. They much prefer information from a source they trust – their family doctor.

Most people go to their GP with a specific problem. They may be in a hurry (and so may you!). A practice newsletter can educate them about health matters additional to their current problem, and remind them about important preventive health strategies .

Many people are remarkably ignorant about the doctors and practices they attend. A newsletter will inform patients about your practice, the doctors who work there, the services you offer, after-hours arrangements, fees and billing, and many other things they might want to know, but don't like to ask .

In many places general practice is still a competitive service industry. A practice newsletter will generate extra business. Patients may recognise the signs and symptoms of diseases they have read about and consult you. They may be reminded of the need for a blood pressure and cholesterol check, or a pap smear. Friends, neighbours and relatives will read the newsletter and learn about your practice. Some will decide to come and see you .

Patient loyalty is critical to the success of a general practice. Patients like it when their doctor does that little bit extra “above and beyond the call of duty”. A practice newsletter shows you are interested in the whole person, not just the next consultation. They'll reward you with their loyalty .

Accreditation

Australian practices receive many financial benefits from achieving accreditation. One requirement is to provide practice information to patients. A newsletter can do this for you.