Why Have A Practice Newsletter?
Educating Your Patients
The public love reading about health matters. Just open any popular magazine. Unfortunately much of what they get from the media is presented in a sensational, out-of-perspective way. They much prefer information from a source they trust - their family doctor. A practice newsletter is an excelent way to provide patients with information on important health matters.Most people go to their GP with a specific problem. They may be in a hurry (and so may you!). A practice newsletter can educate them about health matters additional to their current problem, and remind them about important preventive health strategies.
Providing Patients With Information on Your Practice
Many people are remarkably uninformed about the doctors and practices they attend. A practice newsletter will inform patients about your practice, the doctors who work there, the services you offer, after-hours arrangements, fees and billing, and many other things they might want to know, but don't like to ask.A Practice Newsletter Can Improve Your Business
In many places general practice is still a competitive service industry. A practice newsletter will generate extra business. Patients may recognise the signs and symptoms of diseases they have read about and consult you. They may be reminded of the need for a blood pressure and cholesterol check, or a pap smear. Friends, neighbours and relatives will read the newsletter and learn about your practice. Some will decide to come and see you.Assisting Your Practice With Obtaining Accreditation
Australian practices receive many benefits from achieving accreditation. For more information on accreditation, please visit the QIP/AGPAL website. One accreditation requirement is to provide practice information to patients. Your Doctor newsletter can do this for you.